Our Story
We’re a young crew born and raised in Devon, shaped by the coast, rolling moors, and lanes of rural England.
Our lives revolve around the outdoors - from climbing moorland boulders and surfing local breaks, to riding motorcycles and pitching up under the stars.
Music runs deep in everything we do, setting the tone for how we move through the world. Check out the soundtrack to our lives below.
What we couldn’t find was a brand that spoke to us — something real, grounded in the culture we grew up with.
Most of what’s out there feels like it’s built in boardrooms, not bonfires. The big names might get the aesthetics right, but they don’t understand what it’s like to grow up in a small town in Devon.
There's a unique rhythm to life out here — slower, more deliberate, more connected to the land and each other.
That’s why we started this — to create a brand that reflects the way we live: raw, independent, and offline.
In a world leaning hard into digital noise, we’re leaning the other way — toward real connection, real places, and a community that gets it.
Whether it’s a soaked-through hike on Dartmoor, a sunrise surf, or a night around the fire with music humming low, we believe in the kind of moments you don’t need to post to remember.
Get in Touch
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